Talk N' Text with Aldub

The recent TV advertisement produced by Talk N' Text garnered a very huge number of viewers. It is mainly because of the technique they used as they used testimonial and they get the recent best love team in television which only encourages viewers to patronize the TV advertisement as well as the product itself. Overall, I think that the TV advertisement is effective also because they produced such TVC in a very timely manner where both of the artists' career is blooming. 

Print Advertisement for Mcdonalds

      

          The two print advertisements created and produced by Mcdonalds is one of their ways to offer their products. The first photo shows the before, after and right after scene. The second photo shows that Mcdonald has now a Wifi so people can now enjoy their stay. 

 

                  This print ad was effective enough because they used a very effective concepts and techniques, the concept of the print ad is good and appealing. Its also catchy in a way that they used french fries where in it is the best selling product of Mcdonald. 

                  The technique they used is informational as they wanted to show that Mcdonald is now a free Wifi zone fast food restaurant.

EVIAN: Live Young

The print advertisement below is an ad from Evian, a company that produces bottled mineral water. Evian is portrayed as a luxury and expensive bottled water. The advertisement basically shows that whenever you drink Evian bottled water, you can feel and live young as if you're a new born baby. 

The print ad used wit and humor as they used a very entertaining way to promote their products. As you can see, it looks like the man on the photo became a baby again because of the t-shirt. And it makes their targeted audience to smile and laugh because of the creative concept they used. 

Also, as you can see, the advertisement's color schemes was just a simple scheme wherein they used color white as their background color that makes it more appealing. Sometimes, simplicity is what makes an advertisement more attractive and persuasive.

Moreover, their tagline "Live Young" also makes the ad more appealing because they used a clear and short tagline where audiences can easily understand what their tagline means. Their ad message can be seen through their tagline. It is easy to remember and even adults and children can memorize it right away. 

Overall, the print ad produced by Evian is one of the best and creative examples of creative advertising made by creative minds. 

Oreo: Milk’s Favorite Cookie

Oreo changed their slogan from “World’s favorite cookie” to “Milk’s favorite cookie” with these entertaining print ads. The slogan was first introduced in Egypt.

The print ad released by Oreo basically targets mainly all audiences that usually eat Oreo cookies. Everyone loves Oreo, right? So technically they do have a wide range of target audience. But they still release a creative print ad to showcase and emphasize what they got and their point of differentiation to their competitors.

They used wit and humor as they show that milk and Oreo cookies is a perfect match where people initial reaction was to smile towards the print ad.

It basically shows that milk loves Oreo cookies that whenever there is milk, next to it would be Oreo cookies.

FABER CASTELL PRINT ADVERTISEMENTS

Faber Castell is one of the world’s main pencil maker companies. Its 2011 print ad campaign for colored pencils artistically demonstrates how lively its wax pencils’ colors can be.  The ads, including the three photos shown below, do all the things a great ad should: they entertain, demonstrate, are memorable and make a clear selling point. 

It attracts the attention of their target audiences because of the entertaining way they used in conveying their message even without so much flowery words to be seen in the print ad, still you can see what they want to say through the photo. The colors used are very eye catching and the quality of the photo is good.

 

It arouses interest as even without using words in the photo, people tend to look at it right away because of the creative concept they put on it. Moreover, it also creates desire as they used creative techniques to showcase the message in a very clear selling point. And lastly, it causes for their target audiences to buy and patronize their product as they can already see and differentiate what Faber Castell can offer compared to others. 

When it comes to the additional techniques, they used engaging techniques like wit and humor that diverts audiences to smile and be amazed because of the not-so-usual kind of print advertisements. They tend to be amazed because of the memorable and remarkable selling techniques that make them want to buy it right away.

Dahil sobrang sulit ni Luis, may isa pa siyang McDo Commercial!

This commercial is a 46 seconds television advertisement of Mcdonalds that shows their ‘tipid sulit meal” for as low as 50 pesos. Luis Manzano as the newest endorser shows his different talents and abilities to show that Mcdonalds is also “tipid sulit” to him because of the many things he can do and vice versa.

The message of the advertisement is to convey that whenever you eat in Mcdonalds, you can have a meal that is affordable. You can buy food for as low as 50 pesos. It only shows that they want to target people who have this budget allowance.

This advertisement used a funny approach when it comes to telling their story. It attracts mainly the Filipino consumers because of the funny side of the story and also because the endorser, Luis Manzano who happened to be one of the famous stars in the Philippines.

Overall, the TV advertisement is good. Technicality and editing aspects are also good as they used a very good techniques in showing the sequence of each parts.

Wyeth “We Believe”

This advertisement is a two minutes commercial that shows the child’s greatness because of his parent’s support and love. They created the advertisement because they are celebrating their 100^th year. Wyeth believes that every child needs an everlasting support from parents that can eventually help him achieve all his dreams in life.

Wyeth created a TVC featuring a series of different trials a child may experience as he grows. One section shows the failure of the child and how the parent enlightens his child and motivates him rather than scolding him.

The concentration of the communication highlights the endless support of the parent when raising their young children, and continuously encouraged them not to give up whatever trials that may happen. It shows that the parent motivates his child from the very beginning until the end, where his child already achieved his desired goals in life.

The ad points out the mutual things parents make for their children to offer them with a better life. The parent has undergone a transformation all for the forthcoming well-being of their child because that's the ultimate gift they can ever have.

The perspective behind this ad is to truly showcase the prevailing transformations in a child’s lives and every positive change they make for their future throughout their path of becoming better person.

It's a passionate way for a brand to celebrate its 100 years of impact by exploring stories of the eternal loving sacrifices and transformations they have made to become better people but more importantly better individuals because of the support they received from their parents.

The TVC is a very good example of advertising a product because of the story behind the success. The technicality of the commercial was good; they used very effective sound effects that can easily capture the audience.

The Eskinol: Linis Kinis TV Advertisement

The Eskinol: Linis Kinis TV Advertisement shows the exaggerated reaction of a teenager when they experience pimple breakout that is somehow true nowadays where teenagers are very much conscious to their physical appearances. The 32 seconds TV advertisement shows that washing your face with an ordinary soap is not enough for your face to be dirt free. It shows that teenagers nowadays want to be cleaner and flawless and having pimples can really affect their lives.

The message of the TV Ad is basically to communicate that whenever they see pimples on their faces or they see the signs of it, it’s time for them to use the product and with its regular use, they can already be pimple and blemish free.

The Eskinol: Linis Kinis product used TV Commercial and radio plug as their medium to communicate the product to their target audience. Both of the medium had been very effective when it comes to promoting the product. They first used the TV commercial followed by the radio commercial so that consumers already knew and remembered how the story flows.

They used a funny, entertaining, and humorous way of storytelling approach as their strategy. They created a short clip about the funny and overreacted reaction of a teenager. It is very effective today as teenagers are more mindful about their faces.

If you can see, the TV commercial is just simple as the other Eskinol TV Ads before. But what makes it standout? It is basically because of how they interpreted the short “teleserye” clip about a girl and her never ending pimples in a funny way, where they can persuade their consumers to buy their products right away.

Recently, the TV Ad has been a trend for a couple of months. Lots of Dubsmash and spoof are all over the internet imitating the original TV Ad and it only shows that the products has succeeded on getting the customer’s attention.

As a consumer, after watching the TV commercial, the product already got my attention. I loved how the commercial was made and it made me laugh a hundred times.  A week after I bought the product. Well I think the commercial was really effective and successful.

The Ariel TV AD Commercial

The thirty seconds (30) Ariel 7.50 TV commercial shows Filipino housewives washing clothes while singing. And it shows how happy they were while doing their thing because finally they can already afford the said detergent powder. The message they want to convey to the market is that finally everyone can already afford to buy Ariel especially housewives who are after saving money.

For the strategy they used, the Ariel TV commercial used and pay for an original song from CeCe Peniston’s first and biggest hit song of the 1990’s. It is a very catchy and lively jingle where everyone can finally sing along with it.

The Ariel jingle is a perfectly chosen song for the product that goes like “Finally, Ariel happened to me. One wash clean sa labada for just 7.50. Finally, Ariel happened to me. Ang gaan sa bulsa coz it’s just 7.50.” Its melody was joyful and consumers can easily remember the tune and can remember the lyrics.

Instead of storytelling campaign, they used different approach when it comes to washing clothes. With their campaign, they used “basin and hand wash method” instead of using washing machine which technically means they really want to get hold of the mass market particularly mothers.

And currently, finally Ariel grabbed the attention of the market and recently many people had been captured by their TV Ad.

The medium they used is in the course of TV Advertisements and Radio Ads. Many people are recently enjoyed the TV ad and lots of parodies and memes had been made and out on the internet only to prove that the campaign of Ariel 7.50 has been effective.