The Eskinol: Linis Kinis TV Advertisement

The Eskinol: Linis Kinis TV Advertisement shows the exaggerated reaction of a teenager when they experience pimple breakout that is somehow true nowadays where teenagers are very much conscious to their physical appearances. The 32 seconds TV advertisement shows that washing your face with an ordinary soap is not enough for your face to be dirt free. It shows that teenagers nowadays want to be cleaner and flawless and having pimples can really affect their lives.

The message of the TV Ad is basically to communicate that whenever they see pimples on their faces or they see the signs of it, it’s time for them to use the product and with its regular use, they can already be pimple and blemish free.

The Eskinol: Linis Kinis product used TV Commercial and radio plug as their medium to communicate the product to their target audience. Both of the medium had been very effective when it comes to promoting the product. They first used the TV commercial followed by the radio commercial so that consumers already knew and remembered how the story flows.

They used a funny, entertaining, and humorous way of storytelling approach as their strategy. They created a short clip about the funny and overreacted reaction of a teenager. It is very effective today as teenagers are more mindful about their faces.

If you can see, the TV commercial is just simple as the other Eskinol TV Ads before. But what makes it standout? It is basically because of how they interpreted the short “teleserye” clip about a girl and her never ending pimples in a funny way, where they can persuade their consumers to buy their products right away.

Recently, the TV Ad has been a trend for a couple of months. Lots of Dubsmash and spoof are all over the internet imitating the original TV Ad and it only shows that the products has succeeded on getting the customer’s attention.

As a consumer, after watching the TV commercial, the product already got my attention. I loved how the commercial was made and it made me laugh a hundred times.  A week after I bought the product. Well I think the commercial was really effective and successful.