The Ariel TV AD Commercial

The thirty seconds (30) Ariel 7.50 TV commercial shows Filipino housewives washing clothes while singing. And it shows how happy they were while doing their thing because finally they can already afford the said detergent powder. The message they want to convey to the market is that finally everyone can already afford to buy Ariel especially housewives who are after saving money.

For the strategy they used, the Ariel TV commercial used and pay for an original song from CeCe Peniston’s first and biggest hit song of the 1990’s. It is a very catchy and lively jingle where everyone can finally sing along with it.

The Ariel jingle is a perfectly chosen song for the product that goes like “Finally, Ariel happened to me. One wash clean sa labada for just 7.50. Finally, Ariel happened to me. Ang gaan sa bulsa coz it’s just 7.50.” Its melody was joyful and consumers can easily remember the tune and can remember the lyrics.

Instead of storytelling campaign, they used different approach when it comes to washing clothes. With their campaign, they used “basin and hand wash method” instead of using washing machine which technically means they really want to get hold of the mass market particularly mothers.

And currently, finally Ariel grabbed the attention of the market and recently many people had been captured by their TV Ad.

The medium they used is in the course of TV Advertisements and Radio Ads. Many people are recently enjoyed the TV ad and lots of parodies and memes had been made and out on the internet only to prove that the campaign of Ariel 7.50 has been effective.