Wyeth “We Believe”

This advertisement is a two minutes commercial that shows the child’s greatness because of his parent’s support and love. They created the advertisement because they are celebrating their 100^th year. Wyeth believes that every child needs an everlasting support from parents that can eventually help him achieve all his dreams in life.

Wyeth created a TVC featuring a series of different trials a child may experience as he grows. One section shows the failure of the child and how the parent enlightens his child and motivates him rather than scolding him.

The concentration of the communication highlights the endless support of the parent when raising their young children, and continuously encouraged them not to give up whatever trials that may happen. It shows that the parent motivates his child from the very beginning until the end, where his child already achieved his desired goals in life.

The ad points out the mutual things parents make for their children to offer them with a better life. The parent has undergone a transformation all for the forthcoming well-being of their child because that's the ultimate gift they can ever have.

The perspective behind this ad is to truly showcase the prevailing transformations in a child’s lives and every positive change they make for their future throughout their path of becoming better person.

It's a passionate way for a brand to celebrate its 100 years of impact by exploring stories of the eternal loving sacrifices and transformations they have made to become better people but more importantly better individuals because of the support they received from their parents.

The TVC is a very good example of advertising a product because of the story behind the success. The technicality of the commercial was good; they used very effective sound effects that can easily capture the audience.