FABER CASTELL PRINT ADVERTISEMENTS

Faber Castell is one of the world’s main pencil maker companies. Its 2011 print ad campaign for colored pencils artistically demonstrates how lively its wax pencils’ colors can be.  The ads, including the three photos shown below, do all the things a great ad should: they entertain, demonstrate, are memorable and make a clear selling point. 

It attracts the attention of their target audiences because of the entertaining way they used in conveying their message even without so much flowery words to be seen in the print ad, still you can see what they want to say through the photo. The colors used are very eye catching and the quality of the photo is good.

 

It arouses interest as even without using words in the photo, people tend to look at it right away because of the creative concept they put on it. Moreover, it also creates desire as they used creative techniques to showcase the message in a very clear selling point. And lastly, it causes for their target audiences to buy and patronize their product as they can already see and differentiate what Faber Castell can offer compared to others. 

When it comes to the additional techniques, they used engaging techniques like wit and humor that diverts audiences to smile and be amazed because of the not-so-usual kind of print advertisements. They tend to be amazed because of the memorable and remarkable selling techniques that make them want to buy it right away.