Oreo: Milk’s Favorite Cookie

Oreo changed their slogan from “World’s favorite cookie” to “Milk’s favorite cookie” with these entertaining print ads. The slogan was first introduced in Egypt.

The print ad released by Oreo basically targets mainly all audiences that usually eat Oreo cookies. Everyone loves Oreo, right? So technically they do have a wide range of target audience. But they still release a creative print ad to showcase and emphasize what they got and their point of differentiation to their competitors.

They used wit and humor as they show that milk and Oreo cookies is a perfect match where people initial reaction was to smile towards the print ad.

It basically shows that milk loves Oreo cookies that whenever there is milk, next to it would be Oreo cookies.