EVIAN: Live Young

The print advertisement below is an ad from Evian, a company that produces bottled mineral water. Evian is portrayed as a luxury and expensive bottled water. The advertisement basically shows that whenever you drink Evian bottled water, you can feel and live young as if you're a new born baby. 

The print ad used wit and humor as they used a very entertaining way to promote their products. As you can see, it looks like the man on the photo became a baby again because of the t-shirt. And it makes their targeted audience to smile and laugh because of the creative concept they used. 

Also, as you can see, the advertisement's color schemes was just a simple scheme wherein they used color white as their background color that makes it more appealing. Sometimes, simplicity is what makes an advertisement more attractive and persuasive.

Moreover, their tagline "Live Young" also makes the ad more appealing because they used a clear and short tagline where audiences can easily understand what their tagline means. Their ad message can be seen through their tagline. It is easy to remember and even adults and children can memorize it right away. 

Overall, the print ad produced by Evian is one of the best and creative examples of creative advertising made by creative minds.