Oreo: Milk’s Favorite Cookie

Oreo changed their slogan from “World’s favorite cookie” to “Milk’s favorite cookie” with these entertaining print ads. The slogan was first introduced in Egypt.

The print ad released by Oreo basically targets mainly all audiences that usually eat Oreo cookies. Everyone loves Oreo, right? So technically they do have a wide range of target audience. But they still release a creative print ad to showcase and emphasize what they got and their point of differentiation to their competitors.

They used wit and humor as they show that milk and Oreo cookies is a perfect match where people initial reaction was to smile towards the print ad.

It basically shows that milk loves Oreo cookies that whenever there is milk, next to it would be Oreo cookies.

FABER CASTELL PRINT ADVERTISEMENTS

Faber Castell is one of the world’s main pencil maker companies. Its 2011 print ad campaign for colored pencils artistically demonstrates how lively its wax pencils’ colors can be.  The ads, including the three photos shown below, do all the things a great ad should: they entertain, demonstrate, are memorable and make a clear selling point. 

It attracts the attention of their target audiences because of the entertaining way they used in conveying their message even without so much flowery words to be seen in the print ad, still you can see what they want to say through the photo. The colors used are very eye catching and the quality of the photo is good.

 

It arouses interest as even without using words in the photo, people tend to look at it right away because of the creative concept they put on it. Moreover, it also creates desire as they used creative techniques to showcase the message in a very clear selling point. And lastly, it causes for their target audiences to buy and patronize their product as they can already see and differentiate what Faber Castell can offer compared to others. 

When it comes to the additional techniques, they used engaging techniques like wit and humor that diverts audiences to smile and be amazed because of the not-so-usual kind of print advertisements. They tend to be amazed because of the memorable and remarkable selling techniques that make them want to buy it right away.

Dahil sobrang sulit ni Luis, may isa pa siyang McDo Commercial!

This commercial is a 46 seconds television advertisement of Mcdonalds that shows their ‘tipid sulit meal” for as low as 50 pesos. Luis Manzano as the newest endorser shows his different talents and abilities to show that Mcdonalds is also “tipid sulit” to him because of the many things he can do and vice versa.

The message of the advertisement is to convey that whenever you eat in Mcdonalds, you can have a meal that is affordable. You can buy food for as low as 50 pesos. It only shows that they want to target people who have this budget allowance.

This advertisement used a funny approach when it comes to telling their story. It attracts mainly the Filipino consumers because of the funny side of the story and also because the endorser, Luis Manzano who happened to be one of the famous stars in the Philippines.

Overall, the TV advertisement is good. Technicality and editing aspects are also good as they used a very good techniques in showing the sequence of each parts.

Wyeth “We Believe”

This advertisement is a two minutes commercial that shows the child’s greatness because of his parent’s support and love. They created the advertisement because they are celebrating their 100^th year. Wyeth believes that every child needs an everlasting support from parents that can eventually help him achieve all his dreams in life.

Wyeth created a TVC featuring a series of different trials a child may experience as he grows. One section shows the failure of the child and how the parent enlightens his child and motivates him rather than scolding him.

The concentration of the communication highlights the endless support of the parent when raising their young children, and continuously encouraged them not to give up whatever trials that may happen. It shows that the parent motivates his child from the very beginning until the end, where his child already achieved his desired goals in life.

The ad points out the mutual things parents make for their children to offer them with a better life. The parent has undergone a transformation all for the forthcoming well-being of their child because that's the ultimate gift they can ever have.

The perspective behind this ad is to truly showcase the prevailing transformations in a child’s lives and every positive change they make for their future throughout their path of becoming better person.

It's a passionate way for a brand to celebrate its 100 years of impact by exploring stories of the eternal loving sacrifices and transformations they have made to become better people but more importantly better individuals because of the support they received from their parents.

The TVC is a very good example of advertising a product because of the story behind the success. The technicality of the commercial was good; they used very effective sound effects that can easily capture the audience.