The Eskinol: Linis Kinis TV Advertisement

The Eskinol: Linis Kinis TV Advertisement shows the exaggerated reaction of a teenager when they experience pimple breakout that is somehow true nowadays where teenagers are very much conscious to their physical appearances. The 32 seconds TV advertisement shows that washing your face with an ordinary soap is not enough for your face to be dirt free. It shows that teenagers nowadays want to be cleaner and flawless and having pimples can really affect their lives.

The message of the TV Ad is basically to communicate that whenever they see pimples on their faces or they see the signs of it, it’s time for them to use the product and with its regular use, they can already be pimple and blemish free.

The Eskinol: Linis Kinis product used TV Commercial and radio plug as their medium to communicate the product to their target audience. Both of the medium had been very effective when it comes to promoting the product. They first used the TV commercial followed by the radio commercial so that consumers already knew and remembered how the story flows.

They used a funny, entertaining, and humorous way of storytelling approach as their strategy. They created a short clip about the funny and overreacted reaction of a teenager. It is very effective today as teenagers are more mindful about their faces.

If you can see, the TV commercial is just simple as the other Eskinol TV Ads before. But what makes it standout? It is basically because of how they interpreted the short “teleserye” clip about a girl and her never ending pimples in a funny way, where they can persuade their consumers to buy their products right away.

Recently, the TV Ad has been a trend for a couple of months. Lots of Dubsmash and spoof are all over the internet imitating the original TV Ad and it only shows that the products has succeeded on getting the customer’s attention.

As a consumer, after watching the TV commercial, the product already got my attention. I loved how the commercial was made and it made me laugh a hundred times.  A week after I bought the product. Well I think the commercial was really effective and successful.

The Ariel TV AD Commercial

The thirty seconds (30) Ariel 7.50 TV commercial shows Filipino housewives washing clothes while singing. And it shows how happy they were while doing their thing because finally they can already afford the said detergent powder. The message they want to convey to the market is that finally everyone can already afford to buy Ariel especially housewives who are after saving money.

For the strategy they used, the Ariel TV commercial used and pay for an original song from CeCe Peniston’s first and biggest hit song of the 1990’s. It is a very catchy and lively jingle where everyone can finally sing along with it.

The Ariel jingle is a perfectly chosen song for the product that goes like “Finally, Ariel happened to me. One wash clean sa labada for just 7.50. Finally, Ariel happened to me. Ang gaan sa bulsa coz it’s just 7.50.” Its melody was joyful and consumers can easily remember the tune and can remember the lyrics.

Instead of storytelling campaign, they used different approach when it comes to washing clothes. With their campaign, they used “basin and hand wash method” instead of using washing machine which technically means they really want to get hold of the mass market particularly mothers.

And currently, finally Ariel grabbed the attention of the market and recently many people had been captured by their TV Ad.

The medium they used is in the course of TV Advertisements and Radio Ads. Many people are recently enjoyed the TV ad and lots of parodies and memes had been made and out on the internet only to prove that the campaign of Ariel 7.50 has been effective.